How to buy the right pillow
We think of pillows as "the bed for your head" because that's how important they are to getting the best nights rest possible. Our Sleep Experts can match your sleep style (the most common position you sleep in) with a pillow that offers you all the support you need.
What's more, unlike other pillow retailers, you can actually try them out on a mattress inside our stores to feel the differences for yourself.
What's your sleep style?
Your sleep style is the position you spend the most time sleeping in at night. It's also one of the most important considerations when choosing a pillow. The right pillow should support the natural curvature of your upper spine and provide the right amount of support for your head, neck and shoulders.
Are you a Side Sleeper?
Most people are side sleepers. That means you spend most of the night sleeping on either your left or right side. This means that you may require a thicker pillow because your head/neck is farthest from the mattress. The softness or firmness of the pillow is matter of personal preference.
We offer a wide variety of pillows designed specially for side sleepers.
Are you a Stomach or Back Sleeper?
When you're a stomach and/or back sleeper, we recommend that you use a thinner pillow to keep your head and neck closer to the mattress. The softness or firmness of the pillow is matter of personal preference.
We offer a wide variety of pillows designed specially for stomach or back sleepers.
Are you a Variable Sleeper?
Some people sleep in a variety of different positions throughout the night. For this sleep style we recommend a pillow with medium thickness. The softness or firmness of the pillow is matter of personal preference.
We offer a wide variety of pillows designed specially for a Variable Sleeper.
What's in your pillow?
Knowing what your pillow is filled with might help you decide which pillow is right for you.
Polyfill pillows are among the most cost effective pillows available. They also come in a variety of different sizes and thicknesses for you to choose from.
Made of micro/polyester fibre, this pillow fill is a hypoallergenic alternative to down feathers without compromising the comfort, loft and feel.
Down / Feather
Pliable and soft with an inner feather core that provides enhanced support. These pillows can be purchased as 100% Down, 100% Feather — or a mix of both.
This dense contouring foam provides personalized support and comfort for each individual. The formulation of these pillows provides plush and pressure—relieving comfort for any sleeping position.
Hypoallergenic and antimicrobial, this natural product is available in a variety of sizes and densities. It also inhibits the growth of mould and mildew without compromising its long lasting durability and comfort.